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Cerner Middle East Launches Active Lifestyle Campaign In Support of Start Walking Initiative to Raise Awareness of the Importance of a Healthy Lifestyle


DUBAI, U.A.E. October 27 2013 -- Hundreds of Cerner Middle East employees swapped the elevator for the building stairs and walked around their office square to support ICLDC’s Start Walking initiative.

The first “Take the Stairs Day” & “Walk for 20 Minutes daily” initiatives took place in Cerner’s Dubai office in Knowledge Village and since then their Qatar, KSA and Egypt offices have joined the campaign with more than 100 employees tracking their steps and calories daily. The teams across their regional offices meet up twice a day to walk and take the stairs and spread the message of healthy lifestyle.

Cerner’s campaign was launched in response to and in support of ICLDC’s Start Walking nationwide grass roots initiative from ‘Diabetes-Knowledge-Action’, the public health awareness campaign under the patronage of Her Highness Sheikha Fatima bint Mubarak.

“We are happy to partner with the Start Walking campaign which syncs well with Cerner’s aim to keep the community proactively healthy. Our campaign has no end-date and our employees are now organising their own mini-walks and take-the-stairs daily activities driven by their desire to be more active and spread the healthy lifestyle message,” said Mike Pomerance, Vice President and Managing Director, Cerner Middle East & Africa.

“Walking briskly or taking the stairs at work is just one of many smart and simple ways to maintain a healthier lifestyle that we encourage Cerner Middle East staff to do. Our work is part of our life so adding an exercise to our daily routine will make it easier to achieve the 20-30 minutes of moderate physical activity recommended every day,” he added.

Organised by Imperial College London Diabetes Centre and powered by ActiveLife from Daman, Start Walking will run a collection of mini-walks and activities leading up to the annual Walk 2013 walkathon at YAS Marina Circuit on November 15, the day after World Diabetes Day.

In an effort to prepare Cerner’s staff participating in the walkathon next month, the Start Walking team mapped out a route in Cerner’s office with stickers on the floor for the staff to follow during the month of October. Using a Fitbit, a device worn to wirelessly monitor and update steps, Cerner’s staff will track their calories burned and weight lost.

Diabetes-Knowledge-Action is set to host the annual walkathon, Walk 2013, supported by the National Health Insurance Company - Daman at YAS Marina Circuit on November 15. More than 17,000 are expected to take part. Log on to to register.

About Cerner Middle East

Cerner is contributing to the systemic change of health and care delivery. For more than 30 years Cerner has been executing its vision to make health care safer and more efficient. We started with the foundation of digitizing paper processes and now offer the most comprehensive array of information software, professional services, medical device integration, remote hosting and employer health and wellness services. Cerner systems are used by everyone from individual consumers, to single-doctor practices, hospitals, employers and entire countries. Taking what we’ve learned over more than three decades, Cerner is building on the knowledge that is in the system to support evidence-based clinical decisions, prevent medical errors and empower patients in their care.

Cerner® solutions are licensed by approximately 10,000 facilities around the world, including more than 2,700 hospitals; 4,150 physician practices; 45,000 physicians; 550 ambulatory facilities, such as laboratories, ambulatory centers, behavioral health centers, cardiac facilities, radiology clinics and surgery centers; 800 home health facilities; 45 employer sites and 1,750 retail pharmacies.

Certain trademarks, service marks and logos (collectively, the “Marks”) set forth herein are owned by Cerner Corporation and/or its subsidiaries in the United States and certain other countries throughout the world. All other non-Cerner Marks are the property of their respective owners. Nasdaq: CERN. For more information about Cerner, please visit and Twitter.

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