Cerner Names Jeff Hurst Revenue Cycle Management SVP, President of Cerner RevWorks

July 19, 2016

Cerner, a global leader in health care technology, today announced Jeff Hurst will join the company Sept. 1 as senior vice president, Cerner Revenue Cycle Management and president of Cerner RevWorks.

“Cerner is focused on helping our clients optimize workflows across the continuum of care and seamlessly gathering and using clinical data to drive positive financial performance, a critical component to navigating our quickly changing reimbursement environment,” said Zane Burke, president, Cerner. “Jeff brings to Cerner extensive experience from the provider community with a strong track record of delivering impressive financial results while maintaining a high standard of care.”

Hurst is currently the senior vice president of finance at Florida Hospital, a 2,741-bed acute-care medical facility that is a member of Adventist Health System, where he directs all financial and clinical revenue cycle functions. Additionally, Hurst has responsibility for key organizational strategies, including capacity and throughput, ED utilization, care coordination, patient advocacy and pricing transparency.

Jeff has worked at Florida Hospital for more than 19 years and has previously served as senior vice president of fiscal services, vice president of revenue management, assistant vice president of revenue management and director of patient financial services.

Prior to joining Florida Hospital, Jeff spent 10 years serving in the United States Air Force. He has a bachelor’s degree in International Business from The University of Nebraska at Omaha and an MBA from Creighton University.

“Cerner is at the forefront of creating integrated systems that help providers navigate the era of accountable care organizations, value-based payments and condition and population health management,” Hurst said. “The new health care landscape demands tight integration between clinical and financial data so that every clinical interaction results in a financial transaction, and I look forward to helping organizations integrate their people, processes and technology to improve workflow efficiencies, meet organizational metrics and control their costs to collect while continuing to deliver high quality care.”

Cerner President Zane Burke and Jeff Hurst, Cerner’s new SVP of Revenue Cycle Management and President of RevWorks, recently chatted about his new role on the Cerner.com blog. Read more here.