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Creating a culture of referenceability
by Karim Abdelhay
July 1, 2019
“What’s in it for me?” When we ask a client to host a reference visit or call, we may hear them wonder why they should put effort into coordinating a visit and cut considerable time from their busy schedule to host visitors. Before I list my reasons of why it is important to be a referenceable site, I thought of asking couple of my clients/partners who host many visits every year, why they do it.