Cerner’s Middle East operations come under the spotlight in the latest editions of Healthcare Global and Middle East Business Chief magazines.
Michael Schelper, general manager for the United Arab Emirates (UAE) and Kuwait for Cerner Middle East & Africa, and Alaa Adel, general manager for Saudi Arabia and Egypt, Cerner Middle East and Africa, explain how the company is helping numerous countries achieve the healthcare visions for the future.
The key to this? Delivering personalised, smart and efficient care to patients, powered by technology.
“We are used to personalised services in almost every aspect of life,” Schelper says in the interview. “You can hail an Uber instantly at the touch of a button, so why should it be different with healthcare? If I want a consultation now, then I should be able to get that service on demand, and not have to wait until tomorrow or next week.
“However, the question is how new technology can make this happen – does the consultant have to necessarily be a human being? New technology is completely revolutionising healthcare and healthcare management.”
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