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The Patient in All of Us: Insights from Cerner’s Perspectives

by Melissa Hendricks
October 19, 2017
In the new issue of Perspectives, Cerner's thought leadership publication, we focus on the theme of patient experience. Read here.

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Why We Need to Personalize Health Care Marketing

by Melissa Hendricks | Karla Leeper
June 8, 2017
An effective health care marketing strategy should focus on the patient experience, brand value and the personalization. Learn why.

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