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    Melissa Hendricks

    Former Vice President, Worldwide Marketing and Communications
    Cerner

    Posts related to this author

    Perspectives on the Changing Nature of the Business of Health and Care

    by Melissa Hendricks
    March 18, 2019
    As AI, consumerism, data science, increasing partnerships and more shift the business of health and care, organizations must embrace new ideas and technology to stay competitive.

    Perspectives on Value in Health Care

    by Melissa Hendricks
    November 5, 2018
    The health care industry can provide greater value for consumers with a focus on meeting the needs of the individual.

    Ep. 95: Cerner's John Peterzalek and Melissa Hendricks on What’s To Come at CHC18

    by John Peterzalek | Melissa Hendricks
    October 2, 2018
    John Peterzalek and Melissa Hendricks preview the upcoming Cerner Health Conference (CHC) 2018, where the latest innovations in health care and information technology will take center stage.

    Intelligence: Insights from Cerner’s Perspectives

    by Melissa Hendricks
    March 19, 2018
    In today's rapidly changing health care landscape, it's important to be up-to-date on technological advances, current legislation and fundamental shifts in care delivery.

    Ep. 63: The Cerner Podcast on the Road - HIMSS18 Day 2

    by Cerner Corporation | Melissa Hendricks
    March 7, 2018
    We had an action-packed second day of #HIMSS18. In the second installment of this three-part series on The Cerner Podcast, we're peeling back the curtain and delivering insights straight from the floor.

    The Patient in All of Us: Insights from Cerner’s Perspectives

    by Melissa Hendricks
    October 19, 2017
    In the new issue of Perspectives, Cerner's thought leadership publication, we focus on the theme of patient experience. Read here.

    Why We Need to Personalize Health Care Marketing

    by Melissa Hendricks | Karla Leeper
    June 8, 2017
    An effective health care marketing strategy should focus on the patient experience, brand value and the personalization. Learn why.