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by Cerner Corporation
Published on October 4, 2017

Integrated clinical, financial and operational data working together can help optimize workflows and control costs. In these five Revenue Cycle Management sessions at Cerner Health Conference 2017, we'll explore how health care organizations are successfully managing their business today and in the future.

1. Beyond Price Transparency: How Consumerism Impacts Provider Organizations in the New Era of Health Care (Session #1016)

Joseph Fifer, president and chief executive officer, Healthcare Financial Management Association

In a time when consumers are paying more out-of-pocket for their health care, business-as-usual is a prescription for losing market share, patient loyalty and organizational good will. The "business of care" is not just B2B anymore. In this session, Healthcare Financial Management Association (HFMA) president and chief executive officer Joseph Fifer will discuss why savvy provider organizations should look at consumers in a new light and share strategies for success in an era when the balance of power is shifting to consumers.

Fifer is president and chief executive officer of the HFMA, which provides the resources health care organizations need to achieve sound fiscal health in order to provide excellent patient care. Prior to joining HFMA in 2012, Fifer spent 11 years as vice president of hospital finance at Spectrum Health in Grand Rapids, Mich.

2. Prepare for Tomorrow, Manage Today: Cerner Revenue Cycle Management Update (Session #1017)

Jeff Hurst, senior vice president of revenue cycle management, president, Cerner RevWorks, Cerner

Steve Nudd, vice president, revenue cycle solutions, Cerner

Ralph Lawson, executive vice president and chief financial officer, Baptist Health South Florida

In this session, Cerner revenue cycle leaders will provide insight into Cerner's vision and strategy as we continue to advance our clinically driven revenue cycle solutions and RevWorks services. Learn about today's existing capabilities and new features, and also explore future innovations that are planned on Cerner's revenue cycle management roadmap. Ralph Lawson of Baptist Health South Florida will speak to how a $4 billion health system manages today and prepares for tomorrow through partnership and vision.

Jeff Hurst is the senior vice president of revenue cycle management and president of Cerner RevWorks. He has executive responsibilities for Cerner's revenue cycle business, including strategy and market success.

Steve Nudd is the vice president of revenue cycle solutions at Cerner. He drives the execution of overall strategy and solution design for all of Cerner's revenue cycle management solutions.

Ralph Lawson is the executive vice president and chief financial officer of Baptist Health South Florida, Inc. Baptist Health is the largest, not-for-profit healthcare organization in South Florida, comprised of seven hospitals and more than 30 outpatient facilities spanning three counties.

3. Aligning Resources and Expertise to Create a Clinically Driven Revenue Cycle (Session #449)

Sarah Humme, chief nursing informatics officer, IASIS Healthcare

Mona Mickle, chief financial officer, Odessa Regional Medical Center, IASIS Healthcare

In late 2015, IASIS Healthcare selected Cerner to implement an integrated EHR and revenue cycle system across its health system. In this session, IASIS leadership will describe the clinical and financial relationships critical to achieving a strong clinically driven revenue cycle. They will also cover how IASIS and Cerner aligned resources and expertise to ensure proper risk management and satisfy the rigorous financial requirements of a for-profit entity prior to implementation.

Sarah Humme is the chief nursing informatics officer at IASIS Healthcare in Franklin, Tenn. Dr. Humme joined IASIS Healthcare in 2012 as the chief nursing officer/chief operating office at Southwest General Hospital in San Antonio, TX. She assumed her new position on August 1, 2016.

Mona Mickle is the chief financial officer at Odessa Regional Medical Center, one of five acute care IASIS Healthcare hospitals in the state of Texas. She joined IASIS in May 2010 as an internal auditor and controller prior to assuming the role of chief financial officer in August 2014.

4. Beyond Outsourcing: How a Strategic Services Partnership Improved Revenue Cycle Performance at Adventist Health (Session #242)

Don Paulson, vice president, revenue cycle financials, RevWorks, Adventist Health

Lynne Gentry, executive director, patient finance services, RevWorks, Adventist Health

Teri Meintel, executive director, patient access services, RevWorks, Adventist Health

Adventist Health and Cerner share a long-term relationship that grew in 2013 to include the full suite of Cerner's revenue cycle management (RCM) services to enhance performance, optimize efficiencies and standardize operations across the organization. Leaders will describe the structure of the relationship across the front, middle and back of the revenue cycle, as well as outcomes they've achieved. As more organizations consider RCM services to help manage changes in health care, panelists will explain why outsourcing doesn't need to be scary and how they've formed a trust beyond a contractual relationship to one that more closely resembles a true "marriage".

Don Paulson is the vice president of revenue cycle financials with Cerner RevWorks at Adventist Health, where he leads revenue cycle management (RCM) strategy and operational services.

Lynne Gentry is the executive of patient financial services (PFS) and is responsible for hospital patient financial services (PFS) for Adventist Health operations on the West Coast and Hawaii. She leads the development and implementation of strategic business across the acute care hospital system to achieve industry top performance metrics for PFS operations across 18 facilities.

Teri Meintel is the executive director of patient access services and is committed to making an impact on performance by focusing on patient access key performance indicators, standardization and the patient experience across the multiple facilities.

5. Lafayette General Health's Journey to a Successful HealtheAnalytics: Revenue Cycle Implementation (Session #886)

John Kleyla, director of enterprise system, Lafayette General Medical Center

Angelia Ewing, senior director, revenue cycle management reporting and analytics, Cerner

In June 2017, Lafayette General Medical Center (LGMC) was the first client to implement Cerner's HealtheAnalytics: revenue cycle solution. John Kleyla will discuss LGMC's implementation strategies, lessons learned through the process, opportunities identified to leverage the reports and future plans for their platform. In addition, Angelia Ewing will speak on how Cerner is utilizing the strategies employed by LGMC to benefit future HealtheAnalytics: revenue cycle clients.

John Kleyla is director of enterprise systems at LGMC in Louisiana. Under Kleyla's leadership, LGMC received numerous awards, including HIMSS Davies, HIMSS Level 6, and Most Wired. In addition, he has successfully lead six individual hospital go-lives, all while staying under budget and on time.

Angelia Ewing is the senior director of revenue cycle analytics and reporting, overseeing the analytics and reporting tools within Cerner's revenue cycle solutions. Angelia is focused on providing complex reporting and analytics data to bring greater financial transparency to our revenue cycle clients.

Cerner Health Conference (CHC) is Cerner's annual, industry-leading health care event, taking place this year from Oct. 9 - 12 at the Kansas City Convention Center. To learn more or to register for the conference and sign up for education sessions, visit the CHC website.

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