Ep. 87: Salesforce's Dr. Josh Newman on the Benefits of CRM in Health Care
CRM began as simple contact management and sales force automation – an application for sales people to follow their contacts and manage their sales process. But as the business of selling shifted to creating happy, successful customers, companies needed more than just a sales tool. In this episode of The Cerner Podcast, we explore the intersection of health care and CRM.
https://www.cerner.com/perspectives/episode-87-josh-newman
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