Cerner and Salesforce have collaborated to develop an integrated solution – HealtheCRMSM – aimed to support enhanced customer service, promote strong collaboration between consumers and providers, and improve engagement and clinical outcomes.
The integrated offering brings together the Cerner data and insight platform, HealtheIntent®, with leading CRM technologies, Salesforce Health Cloud and Marketing Cloud to provide a more holistic view into your consumers – how they engage, their demographics, clinical status, behavior patterns and preferences. This holistic view can be made accessible to stakeholders in the organization, designed to create a consistent and relevant experience throughout the consumer’s journey.
Insights derived from Salesforce Health Cloud and Marketing Cloud can be correlated with outcomes data within HealtheIntent to help you analyze what engagement strategies are resonating with your population and how they are impacting clinical results.
Leveraging the data integration between HealtheIntent and Health Cloud, Marketing Cloud can help facilitate finely tuned, targeted campaigns with the goal to help drive desired consumer actions.
With HealtheCRM Engagement Services, you can leverage a multidisciplinary team of marketing experts to help activate your patient engagement strategies through campaign strategy and execution, creative design and analytic insights.
By empowering contact center agents with a unified view of consumer information and capabilities, you can help support your goals of enhancing consumer satisfaction and improving health outcomes. HealtheCRM helps centralize consumer information and capabilities previously sitting in multiple systems into a single view for agents to assist them in providing consumers a personalized experience.
With HealtheCRM, you can leverage integrations with Cerner solutions – like Cerner Revenue CycleSM and Message Center to help enhance contact center agent productivity. Also, you can arm contact center leadership with a near real-time operational view, pre-built dashboards and predictive service KPIs.
At the center of every healthcare journey is the consumer; the patient; the person in need of answers. And the consumer relies on those working in healthcare to provide personal and digital services to make the process easier.
More than 90% of consumers say an improved healthcare consumer experience should be a top priority for organizations1. How can your contact center be a part of the solution for better engagement?
1“What Do Patients, Consumers Want in Digital Health Tools?” Patient Engagement HIT, July 12, 2018, https://patientengagementhit.com/news/what-do-patients-consumers-want-in-digital-health-tools
HealtheCRM offers providers a holistic view of patients. With the solution, providers can find a patient’s clinical status, personal profile and behavioral patterns, among other sets of information. Collectively, the data helps enable the creation of predictive models to support providers in anticipating patient needs.
Convenience and transparency are traits consumers typically associate with large ecommerce brands and not with the healthcare industry. By leveraging data and tools, like CRM technology, health systems can create a person centric experience that individuals expect in this era of consumerism.
In this episode of The Cerner Podcast, we’re joined by Dr. Josh Newman, the chief medical officer at Salesforce. Salesforce is a cloud-computing and CRM company headquartered in San Francisco. He discusses the intersection of healthcare and CRM.
To achieve optimal quality, costs and health status, Cerner's community care management solution supports a person-centric approach of proactive surveillance, coordination and facilitation of health services across the care continuum for populations with certain risks, diseases, complications and high utilization.
To enable care teams to make more informed decisions, Cerner offers a longitudinal record designed to provide clinicians an organized, summary view of a person’s health and care story that is comprised of normalized data from disparate systems across the care continuum.
To aid organizations in empowering people, families and care teams to be active participants in their health and care, Cerner offers a robust member engagement solution that enables a person and their care team to be aligned, informed and educated on an ongoing basis.
To proactively identify gaps in care, recommend targeted interventions and provider performance, Cerner offers a registries and scorecards solution that enables organizations to identify, attribute, measure and monitor people and providers at an individual or population level.