Consumerism in health care is becoming a growing trend as patients increasingly take an active role in their health care journey. So how can organizations create value in the consumer experience?
In this episode of The Cerner Podcast, Dr. Neeli Bendapudi, University of Kansas Provost and Executive Vice Chancellor and a professor of marketing at the KU School of Business shares insight on how organizations can engage with consumers to support improved health care services.
In this episode, Neeli answers the following questions:
- What does it mean to be a consumer in health care?
- How do our daily actions as consumers impact our interactions with health care?
- As consumers in general, we want convenience, competitive prices and the best quality in the products and services we buy. From your perspective, are consumers of health care the same as consumers in any other industry or are they fundamentally different?
- How is the provider community evolving to meet the needs of the consumers, and what should they be doing to engage their patients?
- How do you see consumer engagement evolving in the health care industry over the next 5-10 years?
Listen to the full episode below, or click here to view all episodes of The Cerner Podcast!